Electronic Media and Posts

  Prepared by: Dhaval Diyora

Roll No: 05

Paper – 15: Mass communication and Media Studies

M.A (English):  Sem- 4

Enrollment No: 2069108420190013

 Batch:  2018-20

 Email: d.d.diyora@gmail.com

 Submitted to: Smt .S. B Gardi, Department of English, 

MK Bhavnagar University.

Topic: Electronic Media and Posts

Mass Communication, just as the name implies, impacts masses. How? Starting from radio, TV, news, magazines to the Internet, social media, films; any platform that is used to spread messages, opinions, news, and entertainment to the masses (a large group of people) comes under the purview of Mass Communication.

It is a broad field, and includes a fusion of photography, filmmaking, journalism, advertisement, public relations, content writing, etc.

Journalism, on the other hand, revolves mainly around communicating news to people, be it any strata – politics, economics, education, business, science, sports or entertainment news.

        Journalism works in three simple steps: Gathering data or news; Editing it and validating it with facts and pictures; Broadcasting it to the masses through both print and electronic media. Print media includes newspapers and magazines, and electronic media includes TV, Radio, and these days, even the Internet.

पत्रकारिता एक सामाजिक धर्म है और वह समाज के स्वास्थ्य के लिए है। जो बोला जाता है उसे लिखने की जरूरत नहीं। पर जो लिखा गया है उसे सही लिखने की जरूरत है।

-महात्मा गांधी

“A good newspaper, I suppose, is a nation talking to itself.”

-Arthur Miller

The work of collecting, writing, and publishing news stories and articles in newspapers and magazines or broadcasting them on the radio and television

-Cambridge Dictionary

Electronic Media

In the simple Meaning:

The media which uses electronic energy to transmit information to the end-user is called electronic media. It appears as TV, radio, internet, computer, etc. Electronic Media Advertising plays a significant role in the marketing campaign. Also, it is more effective than others.

Electronic media definition – Electronic media is the media that one can share on any electronic device for the audiences viewing, unlike static media (Printing) electronic media is broadcasted to the wider community. Examples of Electronic media are things such as television the radio, or the wide internet.

Different Electronic media types are below:

• Television

• Radio

• Internet

History of development

Transmission

·         Wire and transmission lines

o    Telegraph 1795–1832

o    Facsimile 1843–1861

o    Telephone 1849–1877

o    Coaxial cable 1880

o    Fiber Optics not known

·         Wireless

o    Radio 1897–1920

o    Satellite 1958–1972

o    Free Space Optics 1960s

·         Internet

o    Downloading 1969 (first protocols for transferring files)

o    Live Streaming 1996 (RTP protocol)

  

 Advantages of Electronic Media

·       Online newspapers provide information instantly. 

·       Keeps everyone gets up to date.

·       They are Eco-friendly and don't waste paper.

·       They can be accessed anywhere with a computer instead of just on your doorstep.

·       Electronic media is fast.

·       Easily accessible & distributable.

·       We can see, listen & read as well.

·       It is for literate & illiterate. illiterate can listen to the audio and gets information and news.

·       It provides a wide range of information, entertainment & knowledge.

·       It is not so expensive because nowadays the data cost is very low.

·       You may ask any queries live.

·       Broadcasting is easier for distributing a newspaper.

·       Life invent can be share by a video that is not possible in print media.

·       People easily access information about various parts of the world.

·       Manageable than static media.

·       Electronic media allows easy management of global operations.

·       Electronic media allows the exchange of ideas instantly.

·       It impacts the public more since it is interesting when compared to print media.

·       Through electronic media, people access worldwide entertainment.

·       Electronic media simplifies information by using easier language to communicate.

·       Electronic media are available to many people.

·       They are environmentally friendly since these media are paperless.

·       It makes information accessible anywhere via your computer.

·       Electronic media allows communication at all times via laptops and mobiles.

·       This media encourages people to understand and appreciate other cultures in the world.

·       It delivers information on high-accuracy hence fewer

·       It creates awareness of different worldwide issues.

·       It can be reached faster and can be made live programs.

Television:

With the rapid growth of information technology and electronic media, television has topped the list among the media of news and entertainment. TV has the most effective impact as it appeals to both the eye and the ear. Here I'm giving various posts of News Channel to understand how they are working.

Important Posts of News Channel

Anchor: They introduce stories, interacts with reporters, and interview experts on a news show. They provide analysis of stories.

Vo (Voice Over) Artists: They do background voice of the stories. It is Pre task.

Advertisement Department: They earn money through advertisement, they handle advertisement slots of a news bulletin.

Admin Section: They take interviews and find a qualitative employee for the channel.

Head posts: These posts are the most important posts of news channels. They are like backbone because they have to manage every task of the show. Which program and which person will speak in the debate, which news has to cover and all the things they distribute and then they work.

Output Head: They plan news broadcasts and choose and schedule content for stories, they decide what viewers see on the air.

Input Head: They do communication with reporters to make stories perfect. They give suggestions to them or ask for official interviews related to the news.

Program Head: The Program head decides special bulletin and special stories to attract the audience. (Debates, Special days, National days, Festival, Famous Personality, Place, Religious story and all)

Bulletin Producer: Bulletin producer decides which news will publish and how?, They decides to give turn to the stories. BP of Primetime news 

Copy editor: They re-writes the script of news, that sent by reporters or stringer. It is also important posts because the anchor will speak whatever is written by Copy editor. They add important detail and remove unnecessary words or information. Here they can give a new turn to the story and highlight the news by pinching words. 

Scroll Writer: They write a scroll, which continuously shown on display. 

Video Editing: They edit the story in visual form. Which parts of videos appeal to story, they put it in stories. They make graphics also to attract viewers by visuals. 

PCR Room

PCR: The main room of launching news.

Broadcast Technician: Their responsibility to make sure viewers can see and hear the news bulletin proper in quality. They handle programs and slot of advertisement onscreen. Technician and software engineer handles technical things in the channel.

Studio: Cameraman and attendant help to guests on which sides they have to look and speak in front of the camera.

Makeup and costume designer decides the clothes and looks of Anchors.

Cameraman: They record visuals with the use of necessary equipment.

Reporter: Reporters are like the eye of the channel. They deliver the news straight from the field. They write the story and he takes interviews. They give turn to the story on the ground with a question to the official person. or victim. It is one of the hard jobs in the world as a Cameraman and Reporter because they are on the ground and they are facing an actual situation and they have to find the truth and actual situation of the news.

(Brahmabhatt) (Trivedi)

Works Cited

Brahmabhatt, Kinjari. Posts of Electronic Media Dhaval Diyora. 08 03 2020.

Contributors, Wikipedia. Electronic media. 2019. 08 03 2020 

<https://en.wikipedia.org/wiki/Electronic_media>.

Schwarzenegger, Christian. Reflections on New Media and the Future of Communication History. 08 03 2020 <https://www.jstor.org/stable/41756478?seq=1>.

Trivedi, Devendra. Journalism and Electronic Media Dhaval Diyora. 2020.

Yadav, Nitish. Advantages of electronic media. 08 03 2020 <https://www.academia.edu/37809772/Q_Analyse_the_advantages_of_electronic_media_over_print_media>.